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Techne Summit Cairo 2024
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Saturday, May 25 • 1:50pm - 2:50pm
Branding for Impact: Building a PropTech Brand that Aligns with Culture Values

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Compelling Story: Craft a brand story that showcases your values, solution, and positive impact on the industry and society. Aligned Identity: Integrate your values into your brand messaging, visuals, and website to create a consistent image. Authenticity Matters: Ensure your company culture reflects your values and communicate transparently. Leverage social proof from customers and partners. Continuous Evolution: Regularly evaluate your branding, be willing to adapt, and measure the impact on attracting talent and customers aligned with your values.

Speakers
avatar for Ziad Aladdin

Ziad Aladdin

Director of Marketing and Product Development, PARAGON Developments
EX-Marvel – EX-Festival Judge Berlin - Marketing & Products director Paragon developments Transmedia nominated award (Cologne Film festival) 91 Brands – 11 industries – 9 cities around the world – 10 Billion+ Projects


Saturday May 25, 2024 1:50pm - 2:50pm EEST
STAGE 05: WORKSHOPS
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