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Techne Summit Cairo 2024
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Sunday, May 26 • 7:30pm - 8:15pm
Cultural Crossroads: Adapting Egyptian Brands for Saudi Consumers.

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Uncover how Egyptian brands successfully adapt to the unique Saudi marketplace. This panel brings together vibrant brands navigating the cultural nuances between Egypt and Saudi Arabia, transforming challenges into opportunities.


Moderators
MZ

Mostafa Zaalouk

chief business officer, TAC universe

Speakers
HE

Heba El Araby

Deputy Manager, Marketing and Business Development, Concrete
AB

Amir Barsoum

CEO, Vezeeta
HS

Hassan Sabry

CEO, Weird Dough

Sunday May 26, 2024 7:30pm - 8:15pm EEST
STADIUM: NORTH STAGE
  Marketing & Media Technology Track, Panel