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Techne Summit Cairo 2024
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Sunday, May 26 • 12:45pm - 1:15pm
Personalization with Technology: Leveraging Technology for Personalized Solutions.

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It will discuss AI's role in personalizing shopping in Egypt and the MENA region. It will Explore how AI and ML enhance customer experience. Will drive personalized recommendations, and will revolutionize advertising. It will also discover the power of personalization in creating engaging shopping journeys. 
Moderators
SM

Sherif Makhlouf

Professor of Digital Strategy, Cornell university

Speakers
avatar for Adel Heikal

Adel Heikal

Performance & Measurement Markting Manager, Unilever
Adel Heikal is a growth and marketing professional with over 9 years of experience in driving digital growth across diverse sectors including FMCG, Fintech, Technology, and Pharmaceuticals. Currently, he holds the position of Performance & Measurment Marketing Manager for Unilever... Read More →
avatar for Iman ELnashar

Iman ELnashar

Regional Director of Digital Commerce and Innovation, United Electronics Co
avatar for Amir Hassan

Amir Hassan

Head of digital marketing & eCommerce, Philips
Results-driven marketing leader bringing 15 years of experience in multiple marketing disciplines, including digital marketing, eCommerce enablement, media buying and strategic planning. Data driven marketing professional with agency & brand experience who's committed to building... Read More →

Sunday May 26, 2024 12:45pm - 1:15pm EEST
STADIUM: WEST STAGE
  FinTech Track, Panel